The University Boat Race is a long-established event full of tradition and ceremony and images of the past, so - as is always the case - broadcasters try to jazz it up with modern technology, such as computer graphics and cameras on the boats.

This year had another innovation though: microphones on each boat so that throughout the race we could hear what each cox was shouting.

Which meant that at 6pm, on a Sunday evening on BBC1, the watching millions were treated to the voice of the Cambridge cox shouting: "Now it's time to *fuck* them!"

Class.

Tags: boat race